Basil is a fun and colourful lifestyle brand offering bento boxes, water bottles and everyday essentials. Their branding is playful, bright and designed to appeal to kids and adults alike.

2025

Basil already had a strong visual identity, so we carried it into the website through custom mascots, bold colours and a playful UI. We built a personalisation feature that allows users to add their names to bento boxes directly while shopping. This makes gifting easier, increases engagement and boosts conversion. The store feels friendly, fun and on-brand, showcasing Basil’s personality in every interaction.