Varq is a jewellery brand offering both Polki jewellery and Lab-Grown Diamond jewellery. The brand blends heritage craftsmanship with modern elegance, creating pieces that are luxurious yet contemporary.

2025

Varq needed a website that showcased two very different jewellery collections without losing brand coherence. We created a dual-identity experience with a toggle that lets users switch between Polki jewellery and Lab-Grown Diamonds. Each section has its own colour palette and feel, while still remaining connected to the Varq brand. We also built a custom CMS that calculates real-time gold and diamond pricing as rates fluctuate. The result is a premium and seamless shopping experience that is both transparent and easy to explore.