D’you is a premium, science-first skincare brand made in Korea, known for high-performance formulations backed by research, ingredients and clinical results. The brand focuses on transparency, efficacy, and real skin science.

2025

D’you wanted a fully branded experience that feels serious, scientific, and premium, without losing aesthetic appeal. We redesigned the website to spotlight ingredients, results, and research, while improving usability and conversions. This included an INCI Library for ingredient education, structured PDPs with clear science-backed benefits, micro-animations for an interactive feel, and optimised speed for a smooth shopping experience.